ROAS
Discover how we helped Icon Amstersam achieve their ROAS through data-driven ad campaigns.
Revenue
Discover how we helped Icon Amstersam achieve their Turnover through data-driven ad campaigns.
Conversion
Discover how we helped Icon Amstersam achieve their sales through data-driven ad campaigns.
Overview
Icon Amsterdam is a fast-growing fashion company known for its premium streetwear and contemporary clothing collections. The brand has a strong online presence and targets an international audience looking for stylish and high-quality fashion items.
Despite having a solid foundation and a loyal customer base, Icon Amsterdam faced challenges in digital marketing, particularly within Google Ads.
Problem
The performance of Icon Amsterdam’s Google Ads campaigns showed a declining trend. The ROAS (Return on Ad Spend) and revenue steadily decreased despite efforts to optimize the campaigns.
It was clear that the existing approach was no longer effective and that a strategic overhaul was necessary to continue the company’s growth.
Solutions
To reverse the downward trend, our team at WeScales implemented several key changes:
- New campaign structure: We analyzed the existing Google Ads structure and created a new, more efficient setup.
- Target ROAS strategy: By switching to a target ROAS strategy, we were able to better optimize the campaigns for profitability.
- Internationalization: We developed and scaled new markets, allowing Icon Amsterdam to expand its international reach.
- Improved tracking: By implementing more precise tracking, we gained better insights into performance and were able to make optimizations more quickly.
- Beta campaign types: Thanks to our status as a Google Premier Partner, we gained access to exclusive beta campaigns, enabling us to seize additional growth opportunities.
Result
The strategic adjustments delivered impressive results for Icon Amsterdam:
- ROAS: +125% (year-over-year growth)
- Revenue: +1100% (year-over-year growth)
These remarkable improvements demonstrate that a data-driven and flexible approach is essential for success in digital marketing.
Conclusion
The case of Icon Amsterdam highlights the importance of a dynamic and strategic approach to online advertising. By applying the right structures, technologies, and optimization techniques, companies can not only improve their ad performance but also exponentially grow their revenue.
At WeScales, we remain committed to helping companies like Icon Amsterdam scale and reach their full potential.
Case Studies
Real Results, Real Brands
ICON Amsterdam
Fashion brand
Initial
$200k/month
Final
$4M/month
Achievement
Revenue Growth
Dore & Rose
Sleep Products
Initial
$500k/month
Final
$1M/month
Achievement
Revenue Growth
Kick&Move
Bike Company
Initial
$100k/month
Final
$350k/month
Achievement
Revenue Growth
Initial
$100k/month
Final
$3M/month
Achievement
Revenue Growth
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