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Case Studies

ROAS: +45% (year-over-year growth) Revenue: +211% (year-over-year growth)

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Dore & Rose

Sleep Products

Industry

E-Commerce

Service

Google ads

Published

31 January, 2025

Website

View Site

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ROAS

Discover how we helped Dore & Rose achieve their sales through data-driven ad campaigns.

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Revenue

Discover how we helped Dore & Rose achieve their sales through data-driven ad campaigns.

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Conversion

Discover how we helped Dore & Rose achieve their sales through data-driven ad campaigns.

Overview

Dore & Rose is a brand dedicated to creating premium sleep products that combine stunning design with unparalleled comfort, making rest an essential part of well-being. The brand believes that true wellness comes from a deep connection with the restorative power of sleep and is committed to the art of sleep wellness. 

For Dore & Rose, sleep is not just a necessity but a sanctuary. Despite its strong brand presence, Dore & Rose faced challenges in scaling its online sales through digital advertising.

Problem

The ROAS (Return on Ad Spend) was too low, and there was no growth in turnover. The existing campaign strategies were not delivering the desired results, making it difficult for the brand to achieve sustainable growth.

Solutions

To address these challenges, our team at WeScales implemented several key changes:

  • New campaign structure: We restructured the existing Google Ads campaigns for better efficiency and performance.
  • Target ROAS strategy: We transitioned to a target ROAS setup to optimize campaign profitability.
  • Internationalization: We expanded the brand’s presence in new markets, helping Dore & Rose scale internationally.
  • Improved tracking: By refining tracking systems, we gained more precise insights into campaign performance, enabling more effective optimizations.
  • Beta campaign types: As a Google Premier Partner, we leveraged exclusive beta campaign types to explore new opportunities for growth.

Result

The strategic adjustments led to significant improvements for Dore & Rose:

  • ROAS: +45% (year-over-year growth)
  • Revenue: +211% (year-over-year growth)
 

These results highlight the effectiveness of a structured and data-driven approach in digital marketing.

Conclusion

The case of Dore & Rose demonstrates the power of a well-optimized digital advertising strategy. By implementing the right structures, leveraging advanced campaign types, and expanding into international markets, brands can achieve substantial growth. At WeScales, we continue to support businesses like Dore & Rose in unlocking their full potential and scaling their success.

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