To help Kickmove successfully transition to their own e-commerce store, we provided an end-to-end solution, setting up everything from A to Z. Here’s how we approached it:

1. Store Setup and Optimization:
   We developed a custom-built e-commerce website for Kickmove, ensuring it was user-friendly, mobile-optimized, and aligned with the brand’s vision. The design focused on showcasing their range of bicycles, making it easy for customers to browse and purchase.
2. Campaign Structuring Based on Platform Success:
   To ensure a smooth transition and maintain sales momentum, we mirrored the successful campaign structures that Kickmove had used on platforms like Bol.com. This involved setting up Google Ads campaigns, targeting the same audience segments, and recreating the ad types that had previously performed well. This approach helped Kickmove continue to drive traffic while adapting to the new sales platform.
3. Targeted Marketing Strategy:
   With a focus on maximizing Return on Ad Spend (ROAS), we optimized the campaigns and adopted a target ROAS bidding strategy. This automated approach allowed the system to optimize for profitable outcomes, directing spend to high-conversion areas and ensuring every euro spent delivered maximum impact.
4. Enhanced Analytics and Tracking:
   We integrated advanced tracking tools, enabling Kickmove to gather valuable data on customer behavior and campaign performance. These insights allowed us to fine-tune marketing efforts, ensuring that the brand could make informed decisions and adjust campaigns to improve performance continually.