ROAS
Discover how we helped Mother's Earth increase their sales through data-driven ad campaigns.
Turnover
Discover how we helped Mother's Earth increase their sales through data-driven ad campaigns.
Conversion
Discover how we helped Mother's Earth increase their sales through data-driven ad campaigns.
Overview
Mother’s Earth is a family-driven detergent brand dedicated to reducing plastic waste and promoting sustainability.
The company believes that businesses should not only strive for profit but also fulfill their duty to the environment, animals, people, and society at large. By offering eco-friendly products, Mother’s Earth enables consumers to turn a simple daily activity into something impactful and meaningful.
Problem
Despite their commitment to sustainability and a strong product line, Mother’s Earth observed that their Google Ads performance had plateaued.
Both Return on Ad Spend (ROAS) and turnover had stabilized, indicating the need for a revised marketing approach to reignite growth.
Solutions
To address these challenges, our team at WeScales implemented several strategic changes:
- Campaign Restructuring: We overhauled the existing Google Ads campaigns to create a more efficient and effective structure.
- Target ROAS Strategy: Transitioning to a target ROAS bidding strategy allowed for better optimization toward profitable outcomes.
- International Expansion: We identified and developed new international markets, scaling the brand’s presence beyond its initial reach.
- Enhanced Tracking: By improving tracking mechanisms, we gained deeper insights into customer behavior and campaign performance, facilitating more informed decision-making.
- Beta Campaign Types: Leveraging our status as a Google Premier Partner, we implemented exclusive beta campaign types to explore innovative advertising opportunities.
Result
The implementation of these strategies led to remarkable year-over-year improvements for Mother’s Earth:
- ROAS: Increased by 311%
- Turnover: Grew by 990%
These substantial gains underscore the effectiveness of a comprehensive and adaptive digital marketing strategy.
Conclusion
The Mother’s Earth case exemplifies how a well-executed digital marketing overhaul can lead to significant business growth. By restructuring campaigns, adopting advanced bidding strategies, expanding into new markets, and utilizing innovative advertising formats, companies can achieve impressive returns.
At WeScales, we are dedicated to helping businesses like Mother’s Earth realize their full potential and make a meaningful impact.
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